![]() It is in Seattle where you can look at the sky and find an airplane skywriting the virtues of Seattle Opera. Schonberg of the New York Times contrasted Seattle Opera's approach to marketing to the then still staid marketing of New York's Metropolitan Opera: "Out there, you see campaign buttons with the legend Opera Lives. You have to be able to communicate, and you have to deliver your message with the best possible product you can manage." In 1970, H. "To sell opera…you have to get their attention with a little razzle-dazzle. From the outset, Ross saw opera as something that had to be sold using similar techniques to those used to sell popular entertainment. ![]()
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